Head - PR, Social Media and Digital

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Head - PR, Social Media and Digital

8+ Years Experience Pune, India
Job Code: UP04
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Job Description

What You Need

Qualification :

A degree in Advertising, Marketing, PR, Communications or equivalent.

Other Requirement :

  • National and international travel may be required Proficient with Social Media Enterprise systems.
  • Possesses knowledge and experience in the tenets of traditional and digital marketing.
  • Display in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn etc.), and how each platform can be deployed in different scenarios.
  • Maintain excellent writing and language skills.
  • Ability to effectively communicate information and ideas in written and video format.
  • Lead with confidence and guide team members when necessary.
  • Highly knowledgeable in the principles of “Search and Social” and proficient using Google Analytics.
  • Proficient in both the creative and analytical side of marketing, able to demonstrate why their ideas are analytically sound.
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Working knowledge of HTML and CSS preferred.
  • Advanced computer skills and technically savvy utilizing word processing, presentation, and worksheet products (Office 365/Google Suite).
  • Experience with the Facebook Business Manager and all of its components.
  • Professionally perform multiple, detail-oriented tasks with simultaneous deadlines.
  • Possess strong work ethic, integrity, and loyalty. Be a self-starter and willing to take the initiative to do online research to further their knowledge and create new ideas.
  • Team Player with ability to work well under pressure.

In this position, you will be responsible for:

  • Develop, implement, and manage social media marketing plan.
  • Maintain all social network accounts and communications strategies on platforms such as Facebook, Instagram, Pinterest, Twitter, YouTube, LinkedIn, etc.
  • Lead outward PR strategies and plans that promote key initiatives and promote the company/business/products image and reputation.
  • Monitor and manage the creative development, production, and day-to-day integration of social media accounts.
  • Develop, implement, and manage innovative ideas / promotions to drive greater relevance, engagement, and grow external communities.
  • Oversee development of relevant content topics to reach the company’s target customers.
  • Direct the creation, curation, and management of all published content (images, video, copy).
  • Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.
  • Direct influencer outreach program to identify, leverage, and track brand evangelists.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, PR, content marketing, and social advertising campaigns.
  • Research trends in social media tools, applications, channels, design and strategy.
  • Provide mentoring and guidance to internal teams and keep apprised of the latest digital marketing advances to share emerging tactics.
  • Develop workflows, processes, and training material to promote the adoption of social media marketing frameworks and best practices.

WHY JOIN US

  • Good compensation
  • Flexible timings
  • Good health care and employee friendly HR policies
  • Work remotely
  • Open work culture

  • Be part of a company with the most cutting-edge practices and technologies plus a unique team.
  • Opportunity to work on challenging, rewarding project with talented colleagues and clients spread all over the world

Thanks for taking the time to review our job, if you think it is a match to your experience and interests please apply today, we are eager to learn more about you! If you know a friend who may be a fit for the job, please refer them.


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